Contents

Introduction

A study by tech consultancy IDC late last year found that 72% of Latin American companies using cloud solutions have opted for the hybrid model, spreading resources between private and public cloud assets.

At recent digital transformation events, IBM, Microsoft and VMware have all focused on promoting the hybrid concept, Microsoft even going as far as saying that from its point of view any talk of cloud services really means hybrid cloud and nothing else.

The preference for hybrid goes back a long way, yet these vendors give the impression that they are still trying to "sell" the concept to unbelievers. The difference now is that there is a greater range of options for delivering hybrid services, often in ways that are simpler than ever before.

In this report BNamericas explores the nuances changing the way cloud services are being presented, and the state of play in Latin America.

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